Experience
Head of Design
eBay, Los Angeles (Remote)
2025–Present
Lead design for Secure Purchase within eBay Motors
Shape end-to-end buyer, seller, and dealer experiences across checkout, verification, payment, title, transport, signatures, and post-purchase flows
Partner closely with product, engineering, legal, operations, marketing, content, and leadership
Guide the transition of Caramel’s transaction platform into eBay’s marketplace experience
Lead design strategy, product direction, systems, and execution across web, mobile, email, and operational touchpoints
Co-founder & Head of Design
Caramel, Los Angeles
2020–2025
Co-founded Caramel and led product, brand, and customer experience design
Designed the end-to-end online vehicle transaction platform for buyers, sellers, and dealers
Led UX, UI, brand, messaging, design systems, emails, and support touchpoints
Worked closely with product, engineering, legal, operations, marketing, and executive leadership
Helped build the platform that was acquired by eBay
Associate Creative Director
Fair, Los Angeles
2019–2020
Led art direction across marketing campaigns, social, CRM, display, video, and web
Steered brand design strategy and maintained a consistent customer experience
Partnered with product teams on ecommerce UX and UI
Managed creative production and centralized design assets
Worked closely with brand, marketing, content, product, and executive teams
Associate Creative Director
TrueCar, Los Angeles
2015–2019
Led art direction for broadcast, print, digital advertising, and internal communications
Managed art directors and upheld brand standards
Developed and maintained brand style guides
Partnered with CMO, CCO, creative directors, and copywriters
Senior Art Director / Senior Designer
RAPP, Los Angeles
2009–2015
Clients: Toyota, Bank of America, Nestlé, Mattel, AARP, RAPP
Led art direction for Toyota, Bank of America, and Nescafé
Served on the core design team for Barbie and Matchbox
Led design for RAPP’s rebrand
Presented creative work to clients
Managed art directors and quality control across print and digital production
Awards
ADDY AWARDS LA - TOYOTA 4RUNNER Launch
ADDY AWARDS SILVER LA - NESCAFÉ MEMENTO life coach FB App
ADDY AWARDS SILVER District Competition - HP Envy Product Launching Direct Mail
ADDY AWARDS BRONZE Los Angeles Competition - LLC Valentines Day Invitation
Education
Academy of Art University BFA in Graphic Design
Skills
Product Design Leadership
AI Product Experience
UX Strategy
Interaction Design
Design Systems
Mobile App Design
Web Product Design
Growth Design
Consumer Product Design
Brand Strategy
Creative Direction
User Research
Prototyping
UX Writing
Cross-functional Leadership
Team Building
Executive Communication
Figma
Adobe Creative Suite
Keynote
Google Slides
Contact
415.609.1167
gloriafanma@gmail.com